LoyAll – digitalna platforma za programe vjernosti i rezervacije termina

Podatci o inovaciji (HR)

Naziv inovacije: LoyAll – digitalna platforma za programe vjernosti i rezervacije termina

Kratki opis inovacije: LoyAll je mobilna i web aplikacija koja spaja programe vjernosti više lokalnih poslovnica u jedno mjesto. Umjesto papirnatih kartica s pečatima i desetaka zasebnih aplikacija, korisnik u LoyAllu prati bodove, nagrade, razine vjernosti i termine za sve svoje omiljene poslovnice odjednom. Bodovi se dobivaju po potrošenom euru, a svaka poslovnica sama određuje pravila nagrađivanja, razine članstva i vrste nagrada (za bodove, posjete ili potrošnju). Aplikacija dodatno uvodi gamifikaciju – kolo sreće, kvizove i igru spajanja parova – kako bi korisnici imali razlog vraćati se svaki dan. Za saloni i frizere, LoyAll objedinjuje i rezervaciju termina s istim sustavom bodova. Poslovnicama LoyAll omogućuje pokretanje kompletnog digitalnog loyalty sustava bez razvoja vlastite aplikacije – dovoljan je mobitel s kamerom za skeniranje QR koda kupca na blagajni.

Duži opis inovacije: LoyAll rješava dva povezana problema. Kupci danas nose novčanik pun kartica s pečatima i moraju instalirati zasebnu aplikaciju za svaku trgovinu čiji program vjernosti žele koristiti, zbog čega bodovi i pogodnosti često ostaju neiskorišteni ili zaboravljeni. S druge strane, male poslovnice žele zadržati kupce i potaknuti ponovne dolaske, ali razvoj vlastite loyalty aplikacije je preskup i tehnički zahtjevan, a papirnate kartice ne daju nikakav uvid u to tko su njihovi stalni gosti. LoyAll spaja obje strane u jednu platformu. Kupac se u aplikaciji pridružuje poslovnicama preko popisa, karte ili pretrage, a zatim na blagajni jednostavno pokaže svoj osobni QR kod koji osoblje skenira i upiše iznos računa – bodovi i posjet automatski se zapisuju. Svaka poslovnica sama definira koliko bodova nosi potrošeni euro, kakve nagrade nudi (za bodove, broj posjeta ili ukupnu potrošnju) te kriterije za razine vjernosti (npr. Brončani, Srebrni, Zlatni član) s pripadajućim pogodnostima poput popusta ili množitelja bodova. Kad kupac otključa nagradu, generira se jednokratni QR kod s vremenskim ograničenjem od dvije minute, čime se sprječava zloupotreba i dijeljenje koda. Uz klasični sustav bodova, LoyAll uvodi i zabavnu zonu s igrama koje dodatno motiviraju korisnike na povratak: dnevno kolo sreće s lokaliziranim nagradama partnera u korisnikovu gradu, kvizove koje kreira svaka poslovnica sa svojim pitanjima i nagradama, igru spajanja parova s logotipima poslovnica te dnevne izazove koji nose bonus bodove. Za poslovnice iz uslužnih djelatnosti poput frizerskih i kozmetičkih salona, aplikacija sadrži i potpuni sustav rezervacije termina – odabir usluga, djelatnika i slobodnog termina kroz kalendar, uz automatsko poštivanje radnog vremena, pauza i pravila otkazivanja, te dodjelu bodova nakon završenog termina. Za poslovnice, LoyAll je spreman sustav koji se pokreće u par koraka bez instalacije vlastite aplikacije ili angažiranja programera. Vlasnik upravlja nagradama, razinama, igrama, kalendarom termina i kampanjama kroz jednostavno sučelje, dok blagajnik sve potrebne radnje (dodjelu bodova, potvrdu nagrade, potvrdu kupona) obavlja jednim skeniranjem QR koda kamerom mobitela. Time LoyAll malim i srednjim poslovnicama omogućuje potpuno digitalan, moderan i profesionalan program vjernosti koji je do sada bio dostupan samo velikim lancima s razvijenim IT resursima.

Podatci o inovaciji (EN)

Naziv inovacije: LoyAll – Digital Loyalty and Appointment Booking Platform

Kratki opis inovacije: LoyAll is a mobile and web application that brings together the loyalty programs of multiple local businesses in one place. Instead of paper stamp cards and dozens of separate apps, users track points, rewards, loyalty tiers, and appointments for all their favorite businesses in a single app. Points are earned per euro spent, with each business setting its own reward rules, membership tiers, and reward types (points-based, visit-based, or spending-based). The app also adds gamification — a daily prize wheel, business-specific quizzes, and a memory-matching game — giving users a reason to open the app every day. For salons and hairdressers, LoyAll combines appointment booking with the same points system. For businesses, LoyAll offers a ready-made digital loyalty system with no need to build a custom app — a smartphone camera is enough to scan a customer's QR code at checkout.

Duži opis inovacije: LoyAll addresses two connected problems. Customers today carry wallets full of stamp cards and are expected to install a separate app for every store whose loyalty program they want to use, which means points and perks are often forgotten or never redeemed. On the other side, small businesses want to retain customers and encourage repeat visits, but building a custom loyalty app is expensive and technically demanding, while paper cards give no insight into who their regular customers actually are. LoyAll brings both sides together on one platform. Customers join businesses through a list, a map, or search, then simply show their personal QR code at checkout, which staff scan while entering the bill amount — points and the visit are recorded automatically. Each business decides how many points a euro spent is worth, what rewards it offers (based on points, number of visits, or total spending), and the criteria for loyalty tiers (e.g. Bronze, Silver, Gold) along with their perks, such as discounts or point multipliers. Once a customer unlocks a reward, a one-time QR code is generated with a two-minute time limit, preventing misuse or sharing of the code. Alongside the standard points system, LoyAll introduces a fun zone with games that further motivate customers to return: a daily prize wheel featuring localized offers from partner businesses in the customer's city, quizzes created individually by each business with their own questions and rewards, a memory-matching game featuring the logos of businesses where the customer collects points, and daily challenges that award bonus points. For service-based businesses such as hair and beauty salons, the app also includes a full appointment booking system — selecting services, staff, and an available time slot through a calendar that automatically respects working hours, breaks, and cancellation rules, awarding points once the appointment is completed. For businesses, LoyAll is a ready-to-use system that can be set up in a few steps, with no need to install a custom app or hire developers. Owners manage rewards, tiers, games, appointment calendars, and campaigns through a simple interface, while staff can handle all necessary actions — awarding points, confirming a reward, or validating a prize-wheel coupon — with a single QR code scan using a smartphone camera. This gives small and medium-sized businesses access to a fully digital, modern, and professional loyalty program that was previously only available to large chains with dedicated IT resources.

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